A new type of eBook writing that has taken place in the world of writing is corporate eBook writing. Corporate eBook writing is writing eBooks for businesses. There are many people who dream of writing eBooks for fun, but when it comes to businesses, then it’s no longer for fun for the brand and the growth of the business. It can be either an eBook or a book to help your business expand. You can also hire ghostwriters to help write your corporate eBook if you have no idea on how to write a business eBook.
Many ghostwriting companies are pursuing corporate eBook writing since it has taken a toll on businesses and every other person running their business wants an eBook attached to their business. They help brand owners in creating incredible ebooks for their business. But we come back to the same question why create an eBook to grow your business, right? We will state a few reasons, and you can go through them.
But first, why an eBook?
You may write your first eBook but let’s be honest; it’s not going to make you magically rich. It will take time for you to get there. Maybe with your second eBook, you will be hitting skies. You will have to try hard to sell your eBooks to make money. At first, it will be hard, but you will eventually get there. And then you will have your additional revenue stream.
The eBook will support your business in many ways. Believe it or not but by having a corporate eBook, the credibility of your business will increase. With corporate eBook writing, people will come to know that you do know your business and are an expert in it. Another benefit is that you may get called to speaking gigs, which is a big opportunity for you. As you may get more clients and more people will come to know about your business.
Once you are finished with corporate eBook writing, then comes marketing your eBook. You can hand out free eBooks to people in exchange for their emails. Always remember making your first eBook free comes in handy. You can hand out your eBooks to people and take their emails and get those emails into your email list and later convert those people into customers.
Benefits of corporate eBook writing
Why is corporate eBook writing important to grow your brand? This question might still be fresh in your mind, and you must be thinking about how it can help you.
We have listed down a few benefits for corporate eBook writing.
Improving lead generation
When you are trying a hand in corporate eBook writing, then it will improve your brand’s lead generation. You can catch people’s attention when you offer them some valuable information for free. This way, you show your audience that you care about them and that you want to educate them without thinking of benefitting yourself. We know that eBooks come at the top of content marketing goals for businesses, so that’s why it’s important for brand owners to try corporate eBook writing. Also many ghostwriting companies have jumped into this category and they can help you write an amazing ebook which will grab people’s attention.
Boosting credibility
If you are a newcomer in the business world, then it will be hard for you to prove yourself trustworthy and credible. When growing your brand, it’s a great struggle to get your voice heard by maximum people. In so many screams, your tiny voice won’t make a difference. It takes time to conquer a grave voice that holds authority. But when you provide knowledge and boost your audience to learn more, it automatically increases your brand’s credibility. With the help of corporate eBook writing, you can spread knowledge to your audience, which will boost your brand. You can also take advantage of ghostwriting services in order to boost your credibility through ebooks.
Building brands loyalty
For profiting from your eBook, you need loyal readers who will help you earn money and reach more people. Make sure that by corporate eBook writing, you are providing valuable information to your readers. If not, then readers might lose interest in your eBook, making your brand’s name go down the drain as well.
But if you have held their attention and become interested in your brand, then congratulations, you have gained some loyal users for your brand.
Generating sales
Corporate eBook writing is a great way to generate more traffic to your website. Even if you are not selling it, but it’s published for free reads, it will also generate more traffic. When finding that eBook, the readers will move down to the sales funnel, and they will get familiar with your brand.
How to create an eBook?
With all these benefits, you must have gotten the urge to start corporate eBook writing and expand your brand through it. So, for you, we have listed down a few points on how to start corporate eBook writing.
Research your target market
You should be familiar with the audience for whom you are writing an eBook. If you are not familiar with the audience, then it’s time for some research, amigo. First, you should gather information on your audience and then start corporate eBook writing. Because you want to write something that interests your audience, and if you end up writing something that doesn’t hold your reader’s interest, then your eBook won’t be getting the attention you have been hoping for it.
Relevant topics
Choose a relevant topic to write on. And solely focus on that one topic of your eBook because your eBook will be short, and it’s better if you cover one topic at a time. With such a short eBook, if you try covering many topics, then you won’t be able to properly educate your readers on any topic.
Creating outline
Firstly, before diving into corporate eBook writing, you should create an outline for your eBook. Write down what you want to write and how many chapters you want there and how you will provide information to your readers. Without creating an outline, you will be just wasting your time. Remember, before your exams, you prepare for it, then why not apply the same logic here?
Map out each and everything you want in your eBook, do the research, and once you are clear on what you want, then start writing.
These were the first few basic steps in writing your corporate eBook. Follow these steps before you change the lane to writing. Another step you can take after you have finished writing is to design covers of your eBook according to the content you have written inside. As we all know, people judge a book by its cover, so make it appealing.
Hope this helped you in deciding whether you should give corporate eBook writing a shot or not. We would say do give it a shot. Good Luck!
Guest Blogger. Digital Marketing Specialist. 9+ years of experience in SEO, SMO/SMM, PPC, ORM, and YouTube.