As we know, artificial intelligence is transforming every single aspect of life today. This applies to all businesses and industrial sectors. Many tasks related to marketing can be optimized and sped up with the use of artificial intelligence technologies, thereby improving the customer experience.
People who use enterprise marketing are probably aware of the benefits of using artificial intelligence, but there are still many marketers who are unaware of the benefits of using AI for digital marketing.
Since investing in new technologies is a big commitment, and can seem intimidating, especially if you are not fully aware of the information, it is understandable that most companies have not jumped into the bandwagon yet.
Here are some of the benefits of using artificial intelligence for digital marketing.
- Better personalization and recommendations: The consumer response to marketing messages is changing. Brands today are expected to tailor their advertising messages according to demographics, interests, location. Many consumers refuse to engage with advertisements that are not personalized. Traditional methods of marketing like media advertising and direct mail are no longer effective. AI enables marketers to personalize their communications. The technology works by predicting customer preferences based on previous interactions with the brand. This means that the targeted ads that a person will see are most likely to be converted into a sale.
- Chatbots for customer service: The rise of different messaging apps have made it very convenient for customers to interact with the brands, but making sure that those accounts are constantly staffed by customer service agents can be really expensive. To provide customers with faster response times and reduce the company workload, a lot of organizations are using chatbots. Chatbots are often programmed to provide set replies to frequently asked questions and redirect the conversation to a human agent in case the problem is too complex. Chatbots are used to provide instant replies at all times of the day and night. This not only helps with the customer experience but also leaves the agents free to deal with more complex interactions. Chatbots are also more cost-effective than hiring new employees.
- Dynamic pricing: The Pricing of a product depends on various factors such as demand, availability, demographic, season, popularity, etc. AI helps in deciding the competitive price of a product to boost sales and profits. A prime example of this is when flight prices fluctuate. AI is used for this.
- Search engine optimization: Millions of people use search engines every day to search for products/services as well as to solve their queries. AI technology helps in case of spelling mistakes and also considers previous browsing history to show the results. Most search engines today know what the user is looking for by taking the help of machine learning to show that as the first option in search engine results.
These are just some of the ways that a digital marketing agency can be benefited by using artificial intelligence.