Digital Marketing

What are the Common Services Provided by a Digital Marketing Agency?

December 11, 2023
Vikas Sudan

It goes without saying that digital marketing is one of the most important steps for any type of business based on any type of industry to take. By building an online presence and focusing on gradual online organic growth, businesses can leverage their offerings and grow by leaps and bounds over the course of time.

And in order to hire a digital marketing agency, it’s important for any type of business to streamline the primary goals for growing digitally in a structured way. 

Here are some of the common services that a digital marketing agency in Kolkata and other cities in India offers: 

1. Website development

There is no denying the fact that a proper business website sets the right foundation that supports any type of digital marketing endeavor. Almost all digital marketing agencies offer website development, design, and maintenance services.

What’s most interesting to know is that many businesses choose to opt for website development, design, and maintenance services when taking digital marketing services from professional agencies. 

Almost all professional digital marketing agencies have a dedicated website development team that specializes in developing websites while offering the flexibility of choosing between various programming languages. By having a website built from scratch, businesses can benefit from website scalability which is not possible with template websites that are available online.

2. Search engine optimization

Although digital growth can be done significantly faster with paid growth, it is only temporary. For permanent growth, prioritizing organic growth is highly important, and this is where search engine optimization (SEO) comes into the picture.

When hiring a digital marketing agency, almost every business, small or large, opts for SEO in order to focus on organic growth in a structured way. By getting the SEO part right, businesses can have their website organically rank in search engine results pages and therefore increase the likelihood of potential customer conversions. 

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3. Social media marketing

Any business that has a customer-centric business model, especially one focused on lifestyle, cannot miss out on the wide spectrum of growth opportunities that social media marketing presents. 

It is safe to say that social media platforms give businesses one of the best opportunities to directly engage with the target audience and meet various goals such as maintaining customer retention, converting potential customers, and promoting new products and services. 

Trends-first digital marketing agencies in Kolkata, such as HubMedia, focus on the latest social media trends in order to make organic as well as paid posts highly relevant to target audiences.

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4. Google Analytics and PPC

Paid marketing campaigns can only deliver the right returns if done in a structured and professional way. Out of several digital marketing services, Google Analytics/PPC is one of the most important options to consider for businesses looking forward to achieving fast-paced digital growth.

Many professional and credible digital marketing agencies have a dedicated Google Analytics/PPC team that brings expertise in paid digital growth for paid digital marketing campaigns. Google Analytics, when done the right way, also helps businesses gain actionable insights that can help better understand target audiences, segmentation, local targeting, and overall brand building.

5. Content marketing

The saying ‘content is king’ couldn’t be further from the truth, especially now that businesses face the challenge of physically conducting live events that are focused on engaging with existing and potential customers due to the pandemic lockdown. 

Without the right content marketing strategy, even the best digital marketing agency in Kolkata or other cities will not be able to deliver the right return on investment. It’s important to focus on both short-form as well as long-form content that is meaningful to end-users for businesses to create true value. 

6. Email marketing

Email marketing may seem an outdated approach to growing digitally. However, email still presents a lot of opportunities for businesses to foster meaningful relationships with their existing and potential customers.

It’s hard to beat the slow and steady growth that email marketing presents to businesses of all sizes, and across all industries. The best part is email marketing is one of the most affordable forms of paid marketing that even small businesses can benefit from.

7. Digital marketing consultation

Many digital marketing agencies in Kolkata and other cities also offer digital marketing consultation services. By opting for digital marketing consultation services, businesses, especially small-sized start-ups, can benefit from having digital marketing done in a professional way without spending too much.

For a business, opting for digital marketing consultation is similar to hiring a digital marketing agency on a freelancing basis. Most digital marketing agencies offer clients the option to choose between various types of digital marketing services with their digital marketing consulting service.

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